Macro Group has been founded in 1969.  It has franchise agreements for distribution with the leading worldwide manufacturers of electronic components.  SEI is the largest European controlled component distribution group in Europe, with 71 sales offices in 24 countries.  The strategic alliance of SEI and Macro Group enables worldwide engineering support, pricing support and shipping and logistics ability across many geographies around the globe. 

The local office of the alliance (Macro Bulgaria) was founded in order to bring to the bulgarian customers the services of the group:-